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Exploring these six topics can help you brainstorm and create new sticky social media content.
If your company is active in social media (it should be) and you're using it regularly to engage with potential prospects, it can be challenging sometimes to create fresh content that your audience will keep coming back for.
Too much of any one type of content quickly becomes boring, so many savvy social media marketers use a certain formula to create and publish various types of social media content to their audiences. The six topic areas below are great places to start getting ideas for interesting and valuable content you can deliver to your online followers.
1. Business content
- Your company's mission, values, vision and key talking points
- staff and partner showcases
- personal and community stories
- behind-the-scenes at work
2. Educational content
- research and industry trends
- actual case studies
- tips, tricks and insider methodologies
- business-relevant facts and trivia
3. Inspirational content
- motivational quotes
- inspirational memes and images
- before and after transformations
- client success stories
4. Engagement content
- advice forums
- polls, surveys and questionnaires
- feedback requests
- affinity groups
5. Promotional content
- webinars and training videos
- live events and product demos
- discounts and offers
- testimonials and client reviews
6. Recreational content
- SFW jokes
- holidays & "on this day" historical dates
- throwbacks in time
- games & puzzles
Remember, if you're going to play in the social media space, you're making a commitment to provide fresh, engaging and valuable content on a regular basis to your audience. There's nothing more depressing than seeing a Facebook page that hasn't been updated in a year. Your audience expects and deserves better.
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