DIGITAL MARKETING THAT GETS RESULTS.
Use these online marketing solutions to bring more new prospects to your business every month.
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Use a funnel.
for conversion.
Get more traffic.
Bring them back.
Shine your light.
Use more video.
connected with your customers using special offers, newsletters and lead magnets.
Email works.
Is it true that I need a lot of website traffic for my marketing to pay off?
Not necessarily. The quality of your visitors is actually more important than the quantity. Sometimes as few as 100 well-qualified visitors to your website a month might give you all the new customers you can handle at a time.
What you really need are traffic strategies that identify your most likely prospects, place compelling ads in front of them to bring them to your website, and then retarget them with more ads after they leave to help keep your company top-of-mind. It's a powerful one-two conversion punch.
As long as my website looks great, I'm good.
I wouldn't be too sure about that. Many website designers and do-it-yourselfers create beautiful sites that don't convert - and helping convert visitors into new customers is what a website is all about.
A website with great sales copy, a funnel-like structure, some of your 5-star reviews, and multiple calls to action (CTAs) will turn into a powerful sales machine.
In addition, there's no point in even building a website if you're not using strategies to promote it or drive new prospective business to it. Without traffic, your website might as well be invisible.
Small businesses like mine can't afford to to use digital marketing.
That was true in the past but not now. Today, it's a level playing field. Even small have access to - and can afford - the same powerful marketing tools and strategies that only Fortune 500 companies could use before. Almost any business can benefit from digital strategies that put the right offer in front of the right person at the right time. What's your marketing problem? Contact me.
How can I quickly get my website to convert better?
You'll want to take a critical look at your website's design, but if you need faster results, boost its conversion rate by retargeting your web visitors. Stop letting all those warm prospects get away!
Retargeting is much more cost-effective than PPC marketing, television, radio, and many other mediums. Capture customers you know are already interested and get as much as 10X the value out of every dollar you invest.
What is the fastest way to get more prospects to visit my website?
Paid COLD traffic is the best way to quickly get more visitors and conversions. By targeting your ideal customer with laser precision, you can send your website high-converting traffic that's already inclined to buy. Then, after their first website visit, use RETARGETING to keep your company "top of mind" until they're ready to make their final buying decision.
Which is better - search engine optimization (SEO) or paid traffic?
You would benefit from having both because they serve different purposes. Paid traffic sends more new visitors to your website immediately to create new leads and drive sales.
On the other hand, having a formal SEO strategy keeps improving your search engine rankings over time, attracting more relevant visitors every day through free organic and paid search.
What is the best way to get more 5-star reviews for my company?
Ask for them! If you're not actively building a 5-star reputation for your own company, take control of it. Too often, only unhappy customers write reviews. If you're a reputable company with great products and services, many of your customers / clients will be happy to write a nice review about you online if you ask them to. There are also other methods you can use to not only manage your reputation but market it too.
Does video marketing really increase sales?
Studies show that a webpage containing a video can improve its conversion rate as much as 80%. Also, viewers retain up to 90% of what they watch in video versus only 10% for text, so if you want prospects to remember your message tomorrow, video is the answer.
Also, any videos you produce and publish online work as round-the-clock marketing machines for you, and they're valuable assets you own.
How effective is email marketing?
Email marketing can generate as much as $40 in revenue for every dollar you spend, consistently producing some of the highest ROI of any marketing strategies. Use your email lists of previous clients and new prospects and send them compelling offers. Email campaigns can create quick blasts of extra income for your company virtually on demand.
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