Add Row 
Add 
These are 2 of the top paid strategies for "warm" traffic - website retargeting and customer time-lapse campaigns.
Let's take a look at 2 paid warm traffic strategies that will drive more visits to your website or special landing pages for conversion into new paying customers.
First, quick recap - Digital advertising involves creating digital ads or videos, then running real-time-bidding campaigns to show those ads to your intended audience. When they click on your ad, they're taken to your website or landing page for conversion. Each time one of your ads is shown counts as one impression, and you bid for them in blocks of 1,000.
This is different than running a PPC campaign, in which you pay each time one of your ads is clicked.
Website Retargeting
If you use this strategy you'll have a small piece of code added to your company website. Whenever new prospects visit, their web browsers are tagged with a "cookie" file. After that, wherever they go online, that cookie triggers your ads to appear on websites they're visiting.
This is another powerful strategy because it eliminates the one major obstacle every website suffers from -
95% of a website's visitors abandon it after just one visit and never actually engage with that company.
Ouch! This is a huge problem for businesses. Contact forms don't get filled out, telephone calls aren't made, and no conversation results. When 95% of your visitors are abandoning your website, most likely for your competitors', and they're not saying a word - or giving you a chance to - you have a real problem to solve. Retargeting solves it.
Retargeting also provides a nice balance for all the other paid traffic strategies. If you're going to pay to drive traffic to your website, it makes sense to have another strategy in place to help capture and return those prospects you paid to send there in the first place.
Time-Lapse Retargeting
In a nutshell, time-lapse targeting lets you advertise on the smartphones of consumers who have physically carried it into a specific storefront (or storefronts) over the last 12 months.
This very powerful strategy can help smaller independent businesses compete against large national store chains in that city, or against local competitors with multiple storefronts.
One example might be an independent pharmacist who competes against the big-box pharmacies like CVS, Walgreen's or Walmart in that city. The pharmacist can set up an ad campaign that will show his/her ads to anyone who physically visited any of those big boxes - carrying their smartphones inside - within the last year.
Using "big data" location sources for your campaigns, you can essentially siphon your competitors' customers away from them by now advertising specifically to them. Companies are also using this technology to continue branding and nurturing their own customer base who physically visit their storefronts.
Bottom line: Whether it's getting previous visitors to return to your website for continued engagement, or being able to advertise directly to your competitors' customers, these 2 paid warm traffic strategies should be in every company's marketing toolkit.
Write A Comment