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When you get these three elements right, your marketing will be much more effective.
Promoting your company effectively doesn't have to be complicated or costly, even today. To develop the most effective program for your company and see the best results, follow this simple 3M marketing model:
Your Message (what you say about your products or services, and how you say it)...
...must match your Market (just who it is - exactly - you're trying to reach)...
...while using the correct Medium (your website, retargeting, radio or TV ads, direct mail, video, email, etc.).
Nail all three elements and your campaigns will bring in more new customers every month and help your company grow.
Make a mistake on any one of them and you'll be disappointed with the results. Disappointment can lead to cynicism, making you believe that marketing doesn't work... or that it's just an expense that can be avoided... or that it's something you can live without.
Don't let yourself be trapped in that vicious downward death spiral way of thinking. Pay attention to this proven 3M marketing model and your message will resonate with your audience. After that, ongoing testing and tuning is the name of the game and is your best way forward.
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