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Well, it depends on who you ask, but there is only one correct answer.
If you ask the accountants in your company whether digital marketing is an expense or investment, they will tell you it is usually categorized as an operational expense. It would be lumped in with other typical operating expenses like office space, utilities, employee benefits, training and development, equipment, insurance, bookkeeping, legal services and taxes.
All of those may be necessary for the long-term health and success of the business, but any ROI they might provide will not be immediately obvious, and none of them actively bring in new customers or generate sales like marketing does.
Digital marketing is an investment in your business.
Marketing is uniquely designed to increase brand awareness, attract potential customers, and then convert them into new paying customers. It links directly to revenue generation and can provide a measurable return on investment, especially when you consider its targeted and measurable results.
Marketing, then, should be viewed as an investment in the growth and future success of your business, rather than just another operational cost.
PS. While you are here, I hope you will take full advantage of the free self-help guides on my website. They will get you up to speed on some of the most effective and affordable digital marketing strategies available today.
Better yet, if you would like for me to personally help you with your digital marketing, click the yellow button below to schedule a free 30-minute strategy session with me.
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