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Want to boost your company's visibility and attract more new clients? Banner advertising can be an incredibly effective tool - especially when it's paired with these three smart targeting strategies.
Banner ads are those little clickable images that appear on millions of popular websites and apps. Today’s GPS-enabled technology allows them to be shown on mobile devices like smartphones and tablets only to the most relevant audiences.
Banner ad and video campaigns help businesses zero in on their ideal customers using these three powerful strategies: hyperlocal targeting, time-lapse targeting, and website retargeting. Here’s a breakdown of each method in simple terms, along with examples of how different types of businesses use them to drive results.
Hyperlocal Targeting (Ads Based on Where People Are Right Now)
Hyperlocal targeting shows ads to people in a specific geographic area - down to the neighborhood, zip code, or even a few feet around a business location. This real-time strategy is perfect for businesses that rely on foot traffic or serve a certain geographic area.
How it’s used:
A downtown pizza shop wants to attract more lunchtime customers. They could show banner ads only to people within a half-mile radius during lunch hours. The ads might feature a special deal or coupon encouraging them to stop in.
Other business examples:
A dentist promoting check-ups to residents within a 5-mile radius
A boutique advertising a weekend sale to shoppers near a retail district
A real estate agent showcasing new listings in a specific neighborhood
Time-Lapse Targeting (Ads Based on Where People Have Already Been)
Time-lapse targeting lets advertisers reach new potential clients based on locations they’ve visited in the past. Using mobile device data, ads can be shown to people who entered specific places like stores, gyms, hospitals, or event venues within the last 12 months.
How it’s used:
A personal injury law firm wants to reach out to individuals who may have recently been in an accident. They can show ads to people who visited specific hospitals or urgent care clinics during the past 90 days, displaying banner ads or videos to them later while they browse the web or use their smartphone apps.
Other business examples:
A fitness center targeting people who visited competitor gyms
A car dealership advertising to users who stopped by other dealership lots
A wedding venue reaching users who recently attended a bridal expo
Website Retargeting (Ads for People Who Visited your Website)
Website retargeting helps businesses stay top-of-mind by showing banner ads or videos to people who previously visited their website. It’s a great way to bring back between 20 - 50% of those potential customers who didn’t take action the first time.
How it’s used:
A financial planning firm gets a lot of traffic to its website but few visitors immediately engage with it. Using retargeting, ads can follow those potential clients after they leave the site, reminding them about the services they offer and encouraging them to schedule a free consultation.
Other business examples:
A med spa reminding their website visitors to book a consultation
A home remodeling company offering a follow-up discount
A legal firm staying visible to people researching services
Each of these banner ad strategies helps local businesses market more efficiently, reaching real prospects instead of wasting budget on broad, untargeted ads. Whether the goal is to drive foot traffic to your storefront, reconnect with website visitors, or engage new potential customers based on where they’ve been, a skilled marketer can tailor the campaign to fit.
Businesses that want to make their advertising dollars go further can use these modern targeting tools to make a measurable difference.
Like to know more? Book a free 30-minute phone consultation with me by clicking here.
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